The Story
1868 is a collection of 13 specially curated tea blends inspired by India’s gustatory heritage. Launched at the World Economic Forum in Switzerland, this collection aimed to celebrate the company’s legacy in consumer products.
I was tasked with creating a design for the Mango Mint flavor that evoked enticing fruit flavors and the colorful natural imagery of India.
The Design
Bright hues and smooth gradients convey a feeling of warm indulgence and energy. The line curvature and color palette is reminiscent of the sunset that occurs after teatime, illuminating the iconic Himalayan mountains.
Moodboard
Ideation
Broke down design objective into basic visual components
Hand-sketched variations to be converted on Adobe Illustrator
