The Story
As a student-athlete who loves fashion, I was continuously let down when searching for versatile pieces for my closet that represent my identity in and out of my sport. Frustrated by the lack of personal expression and sustainability in sports merchandise, I created my own within Entrepreneurship at Cornell.
The Design
Ludo Collective was born as a sport-streetwear brand that gives the individual complete customization through detachable patches.
Repurposed fabric keeps environmental impact low while the customization factor reduce overconsumption over time.
Reduced spending on multiple shirts makes it cost-effective for college students.
The User
Any student interested in both sports and style - myself.
Tired of the current solution: to buy multiple pieces of clothing for different aesthetic needs - everything from game days to attending class.
Unwilling to compromise on having multiple personal styles.
Market Research
Student Interviews
“I like to express myself with clothing, and you can’t really do that when the clothing you're wearing is only specific to the activity you're wearing it for.”
- Ryan, Track and Field Student Athlete
“My favorite jerseys are from teams I don’t support, my favorite teams have bad designs.”
- Collins, Student
“I think current sports merchandise connects certain people to their true inspirations, whether that is a sports teams or individual athletes.”
- Eric, Tennis Student Athlete
Mood Board
Quirky, bold, on-the-move. Retro aesthetics re-emerge in modern contexts, and sportswear becomes a style staple outside of the field.
Color + Fabric Board
Design Development
Strategic velcro placement accommodates all player numbers, with other placement spots used for patches of the individual’s choice.
